About Muumuu Outlet

Muumuu Outlet is an online retail store, emphasis on supporting local artists and vendors. As much as we struggling this COVID crisis in Hawaii, there are many artists and vendors suffer from not getting enough sales. Hawaii's economy is mainly supported by visitor related businesses.

So by selling Hawaiian shirts, Hawaiian dresses, pet clothing, and many other items related to beach, we try to support economy in Hawaii. Our strength is that we have own small manufacturing factory in Hawaii, so by creating many "Made in Hawaii" products can support local businesses, local people, and us.

Our goal is to bring Aloha to everybody through our products and services.Sunrise Hawaii Ocean

How we started?

The first company was Muumuu Rainbow, which offers Hawaiian dress rentals for people who attend wedding in Hawaii. Muumuu Rainbow focus on keeping authentic Hawaiian traditions and try to utilize local resources as much as possible. It was formal Hawaiian attire and also Hawaiian style wedding dresses. Due to COVID, Muumuu Rainbow had to close the store due to lock down, because rental dresses are not essential business. However just after 2 weeks or so, people needed face masks, so fabric store was considered as essential business in Hawaii. So, Muumuu Rainbow started to sell left over fabrics from dress manufacturing, and turned into Fabric Hawaii store. ( http://fabric-hawaii.com)

Fabric Hawaii

After selling Hawaiian fabrics, we noticed many of our customers make face masks and sell locally. We thought about to help those resales as well. We also noticed that some local artists and local makers have difficult times. Also, several people asked us to make small productions, to start-up new brand line, because of lay-offs and try to search for their own path.

We wanted to support those people and that how we started Muumuu Outlet.

Our rental store has been closed over 1 year and our inventories are getting costly. So we had to clean out the space, too. So, we names "Outlet" to sell many variety of items.

Muumuu Rainbow manufactures own design Hawaiian dresses and shirts. We used to create own original print fabrics' too. 

We partner with outside Hawaii companies to promote local artists. For example, our "Sabado" line is that creating original prints, using his artistic prints and created dresses and shirts. Those are only sold in our store in USA. We try to promote and do more of this productions to support artists. In that way, artists will have extra source of income, and our Muumuu Outlet customers can enjoy unique items in here.

Future Goals

We want to make this online web site as if you shop in here in Hawaii. We want to bring out Aloha as much as possible and enjoy unique Hawaiian culture even in online shopping. We do not just want to offer online shop site, but experience of our web site shopping to be like knowing Hawaiian culture and enjoy uniqueness that Hawaii can offer.

We try to improve our shopping experience on web site and also improve our products for more local and artistic varieties.

Thank you for supporting our service and hope one day, you come to visit our store in Hawaii!Waikiki Beach

Here is the summary of our related stores.


It offers beautiful Hawaiian fabrics and Japanese fabrics. Some original finished products such as "Furoshiki" sold in the store. 

Ready made dresses from Princess Kailani Fashions. This brand usually does not sell ready-made dresses. 

Variety of Hawaiian dress brand items from local Hawaii. We started creating pet clothing and items, too.

Variety of party dresses from rental dress store. It includes men's pants and shoes. Its price is outlet price.

As always, mahalo for your kokua!

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